Jun 30, 2009

Microsoft introduces Apple-like tours of Windows 7

Microsoft has introduced some product tours of Windows 7 in action, similar to Apple's guided tours.

Long Zheng spotted them on Microsoft's Windows 7 site as the company ramps up it's marketing of Windows 7.

In all of the videos, Latika Kirtane, product manager for Internet Explorer, stars once again. According to Zheng, Kirtane was the star of Microsoft's infamous Songsmith marketing video. The Windows 7 videos have a similar feel to those that Apple uses every time it has a new product to demonstrate. They are both informative and knowledgeable but do not come across as purely just marketing.

There are 4 videos currently published which we have included below, they are a good hint at Microsoft's marketing plans for Windows 7.






BORKED

BORKED

BORKED

BORKED

No comments:

Boorkmark & Share

Bookmark Options