Bing takes market share away from Yahoo

Data from ComScore is showing that Microsoft's Bing search engine is taking market share away from Yahoo in the US market, reports IT Pro.

The latest data shows that Microsoft captured 8.4% of US internet searches in June. That's up from 8% last month. Yahoo's market share fell to 19.6% in June, down from 20.1% in May. Google's market share remains at 65%.

"Given all the publicity and advertising around Bing, we were expecting a month-on-month increase.", said Citi analyst Mark Mahaney. But he also cautions that it's too early to see whether there's a trend or not. "But we think it's too early - need three to four months to call a trend - and the June move wasn't material enough to make any definitive statements as to whether Bing is a search market share game changer. We continue to view Bing as a very solid product, but one facing a very large uphill battle.", he says.

This isn't the first time Bing has taken market away away from another search provider. That Bing took some market share from Google. Last month, Bing reached number 2 in the US market, and as I also previously reported, its traffic grew larger than CNN, Digg, and Twitter in terms of unique visitors.

Microsoft has been putting a lot of investment into Bing recently. It's been promoting it through online and television advertisements, and plans to include stronger Bing ties with its MSN homepage when they revamp it later this year. Microsoft has also made deals with HP and Dell to try and convince more people to use Bing.